2012 A Summer for Digital Print on textiles and Flags and Banners
As the summer of 2012 approached the anticipation of the Digital Print demand for textiles began to grow and then increased rapidly over the weeks immediately prior to the Queen’s Diamond Jubilee celebrations.
The Queen’s Coronation took place on June 2nd 1953 so to mark 60 years on the throne was always going to be a considerable challenge and would be supported by significant funds.
Flags, banners and bunting are a pre requisite for such colourful events and an event such as this is of considerable importance internationally as well as domestically. The opportunity was therefore clearly there to make a significant impression on both these fronts.
The events of the central weekend from June 2nd to the 5th were to be the climax of the celebrations. As with all such events London would take centre stage and so it would be here that the biggest display of Digital Print on Textiles and Flags and Banners would inevitably appear.
Iconic venues such as The Mall and Oxford Street were decorated in Digital Print Flags and Banners and the more traditional sewn Flags and Banners. The use of Digital Print on polyester fabrics is ideal for such major events and can be produced rapidly at short notice. It is fair to say that even when an event that has been expected for 60 years finally arrives the cogs that drive the wheels to ensure the event is properly celebrated really only hit full tilt when the occasion is a mere 5 to 6 weeks away!
Fortunately the manufacturers can make some preparations in anticipation and industry can predict the probable spike in demand for such products.
The use of National colours is a natural and typical source of design for the displays of Flags and Banners at such events and they are readily accepted by most people who are proud to show their affinity and support for their country. Getting behind the Flag has created a common bond between people for hundreds of years so it is not surprising to see this happening all over the country at times of national celebration.
Typically the Union flag is produced as a cut and sewn product, from woven polyester fabric, at more traditional locations. This can be seen in the photograph above.
Not only were Flags and Banners seen in many areas throughout the Capital but they also spread into the stores and national retail chains in various guises. These were mainly exploiting the use of the Union Flag colours and design. A typical example of a digital print on textile polyester canvas can be seen in the image below which cleverly uses the high quality of the canvas texture to give off an air of quality and exclusivity to the fashion garments being displayed in the outlet’s window exhibit. The Union flag has been cleverly re designed to blend between the National colours and the feminine designs on the dresses. This use of Digital Print is an excellent example of how textiles can be used to bring a touch of class and quality to a point of sale window display.